A well-optimized website is essential for small businesses looking to attract clients and grow online. Whether you're using a Squarespace website or another platform, auditing your site ensures it's functional, user-friendly, and search-engine optimized. This guide will walk you through a comprehensive website auditing checklist to help you improve performance, usability, and SEO. Plus, download our free website auditing checklist to stay on track!

A well-designed website is essential for any small business looking to establish credibility, attract clients, and convert website visitors into potential customers. But what should every web page include to be effective?

As a Squarespace designer specializing in small business web design, I’ve helped service providers like dietitians, interior designers, and wellness professionals build sites that showcase their expertise, product, or service, and generate leads. Whether you're building a new site or refining an existing one, here’s what your successful website must include to stand out.

If you own a Squarespace website, you’ve likely come across discussions about privacy policies and other legal documents. These aren’t just for show—a privacy policy is a critical component of any website that collects personal data, whether it’s a visitor’s name, email address, or browsing behavior. Protecting this data isn’t just good business; it’s often required by law.

When you think about branding, the first thing that probably comes to mind is a logo. While a logo is an important visual symbol, it’s only one piece of a larger puzzle known as your brand identity. A strong brand identity goes beyond a logo to encompass all the visual and emotional elements that define your business and set it apart. In this post, we’ll explore inspiring branding identity examples to show how a cohesive brand can elevate your business.

A logo is more than just a pretty design—it’s the cornerstone of your dietitian practice’s branding. It communicates professionalism, builds trust, and reflects your unique approach to helping clients.

As a branding and logo designer specializing in private practice dietitians and nutritionists, I’ve worked with professionals in diverse niches to create logos that capture their values and mission. Whether you’re launching a new practice or refreshing your brand, a well-crafted logo is an investment that sets you apart and attracts the right clients.

When growing your private practice, having a professional, user-friendly website is a must for dietitians. Your website is often the first impression clients have of your brand. It should reflect your unique expertise, values, and commitment to wellness. This is why websites for dietitians need more than just information—they need cohesive branding and thoughtful design to help set them a part from other practices.

An authentic brand presence can be a powerful asset for women-owned small businesses. When clients visit your website, the experience should align with your values, mission, and unique identity. Customizing your Squarespace site is one of the best ways to achieve this, offering various tools that allow you to create a cohesive, value-driven look without coding. If you’re looking for Squarespace tips to elevate your brand’s online presence authentically, you’re in the right place.

In this guide, we’ll explore how to leverage Squarespace’s customization features to reflect your brand’s essence, connect meaningfully with your audience, and leave a lasting impression. Let's dive into the top Squarespace tips for an authentic and memorable brand.

Squarespace has just introduced that now all Squarespace 7 websites templates can use an update tool that makes it easier to upgrade from Squarespace 7 to 7.1 without losing any data. If you're currently on Squarespace 7, you might be aware of the benefits of moving to Squarespace 7.1 – a more powerful version with flexible layouts, new features, and improved design capabilities. But the fear of data loss often holds people back from making this move. Fortunately, with this new tool, the transition has never been smoother.

In today’s competitive market, it’s no longer enough to offer a great product or service. Women-owned businesses must connect with their audience on a deeper level, and that connection starts with authentic branding. As a branding and logo designer working with women-owned small businesses, I’ve seen firsthand how a brand that reflects your true values can set you apart and drive lasting success.

Choosing the right platform for your website is a crucial decision that impacts the look, functionality, and overall success of your online presence. If you're considering Showit vs. Squarespace, you're probably weighing factors like design flexibility, ease of use, and overall functionality. As a Squarespace web designer, I've had firsthand experience with the platform and can provide insights into how it compares to Showit. In this post, I'll explore the key differences between the two platforms and highlight why Squarespace might be the better choice for many businesses.

When it comes to branding and design, the choice of font styles is crucial. The fonts you select can communicate your brand’s personality, set the tone, and influence how your audience perceives your message. In this guide, we’ll explore different types of fonts styles, their unique characteristics, and how to choose the right fonts for your brand. Whether you’re building a new brand or refreshing an existing one, understanding font styles can help you create a cohesive and impactful visual identity.

Creating a visually appealing website is crucial for capturing the attention of your audience and keeping them engaged. One of the most important aspects of website design is choosing the right color palette. Colors can evoke emotions, convey messages, and influence consumer behavior, making them a powerful tool in your design arsenal. In this blog post, we'll explore the psychology of color, how to select the perfect color scheme for your website, and tips for achieving color harmony that aligns with your brand.

In the digital age, a well-designed and comprehensive website is crucial for dietitians to establish their online presence, attract new clients, and provide valuable information. Whether you're a seasoned dietitian or just starting your practice, understanding the essential pages for dietitian websites is key to creating a user-friendly, informative, and engaging online platform. This guide explores the must-have pages that will make your website effective and rank highly on search engine results pages (SERPs).

Here's how to change squarespace favicon. Adding a favicon to your website is a simple step to enhance your online presence and help your website look more professional. Here’s how you can do it.

Discover how to create your own Squarespace pricing tables and customize them without CSS, HTML, code or plugins to match your business's branding and look.

Learn the pros and cons of DIY vs. professional dietitian website design. Discover which option best suits your needs and how to boost your online presence.

I’d like to tell you about a recent successful project. Stephanie Devine, a practitioner specializing in irritable bowel syndrome and celiac disease, operates out of Princeton, New Jersey, both virtually and in-person. Stephanie was searching for a web designer for her private practice, Devine Nutrition and Wellness.

Are you a dietitian or wellness professional with a passion for health and well-being? Your commitment deserves to be shared and showcased. Over the last seven years, I've collaborated with numerous dietitians, assisting them in crafting distinct brands for their private practices.

Squarespace is a popular platform for creating stunning websites, and its templates are a fantastic starting point. However, we want your site to stand out and reflect your unique style, rather than looking like a generic template. In this blog, I share some tips and tricks to make your Squarespace website look more custom and less like a template.

Finding the right brand designer for your business or project is crucial for creating a strong and memorable brand identity. Not sure where to start? Here's six easy steps to make the process easier.