Brand Identity & Web Design for Worksite Wellness
Worksite Wellness Nutrition
Brand Identity & Logo Design•Squarespace Website Design•Marketing Collateral•Social Media Templates
Worksite Wellness Nutrition, led by Registered Dietitian Nicole Hallissey, provides accessible, insurance-based virtual nutrition counseling for clients across New York City and beyond. We developed a sleek and cohesive brand featuring a citrus-inspired icon that symbolizes wholeness and wellness. This design was carried across her Squarespace website, social media, and stationery to create a professional, approachable identity that helps Nicole stand out in a competitive market.
Nicole’s mission is to make nutrition support affordable and approachable while competing with larger corporate providers. Her goal was to stand out with a brand that felt warm and personal while still projecting professionalism and ease of use.
The citrus-inspired icon symbolizes nutrition and the interconnected areas of wellness, such as movement and balance, that contribute to wholeness. This motif unifies the brand across all touchpoints, emphasizing themes of health, vitality, and accessibility.
The Squarespace website prioritizes user experience with detailed bio pages for each dietitian, FAQ accordions to simplify insurance submissions, and SimplePractice booking app pop-ups for seamless scheduling. These features ensure the website is both functional and visually appealing.
Nicole’s branding also extends to social media and stationery. We created carousel and story templates in her brand’s look and feel to engage her growing audience. Stationery included business card templates, letterhead, and email signature templates, branding her entire team with a cohesive identity.
This project resulted in a vibrant, professional brand and user-friendly website that help Nicole connect meaningfully with her audience and establish her business as a standout provider in the virtual nutrition space.
