A Soothing and Inviting Brand for a Virtual Therapy Practice
Renewed You Therapy
Brand Identity & Logo Design•Squarespace Website Design•Marketing Collateral
Christina, the founder of Renewed You Therapy, wanted a brand identity that felt clean, airy, and simple while remaining warm, inviting, and gender-neutral. She envisioned soft, calming colors paired with a dandelion symbol to represent renewal and hope. To bring her vision to life, I created a full branding suite, a professional Squarespace website, and custom business card designs to help her launch her virtual therapy practice with confidence.
For the branding, I designed a delicate yet meaningful logo featuring two dandelions with petals gently floating away—symbolizing growth, transformation, and new beginnings. The color palette and typography were chosen to reinforce a sense of calm and positivity, aligning with Christina’s therapeutic approach.
The Squarespace website was built to clearly communicate her services, including virtual therapy and walk-and-talk sessions, while optimizing for SEO to attract clients in her target locations. Key features include an easy-to-navigate layout, an FAQ section to address common client concerns, and an inquiry form that streamlines the booking process. Within just one day of launching, Christina received three inquiries through her website, proving its effectiveness in connecting her with potential clients.
For the business cards, I incorporated her brand colors, fonts, and logo to create a polished, cohesive look that complements her online presence.
Christina was thrilled with the final results, sharing: "Patrice was wonderful to work with. She’s extremely talented and really made my vision and ideas come to life. She made this a seamless process and was always quick to respond to my ideas and questions. I am so happy with the way my website came out!"
This project successfully helped Christina establish a strong, professional presence, allowing her to focus on what she does best—helping clients renew and heal.
“Patrice was wonderful to work with. I am so happy with the way my website came out. She’s extremely talented and really made my vision and ideas come to life. Patrice was easy to communicate with and responded promptly to all my ideas and questions. She really made this a seamless process.”
