Professional Rebranding for Minds Alike Dog Training
Minds Alike Dog Behaviour
Rebrand • Branding and Logo Design
For Minds Alike Dog Training and Behaviour, a United Kingdom-based business specializing in qualified dog behaviour guidance, 1:1 training, and group classes, I crafted a rebrand that captures their unique, empathetic approach to dog training. The new logo showcases a friendly yet professional design that symbolizes the shared understanding between canine and human minds, reflecting their belief that effective training starts with empathy.
The rebrand aimed to create a dog-focused identity that is approachable yet professional, standing out in the competitive dog training industry. The logo was designed to highlight the connection between dogs and humans, visually representing the idea that dogs and their owners can achieve harmony through shared understanding and communication.
A warm, natural color palette was chosen to evoke trust and approachability, while the typography balances professionalism and friendliness. These elements work together to convey the brand’s core message: that effective training stems from empathy, connection, and mutual respect.
Branding assets provided to Minds Alike included multiple logo formats (horizontal, vertical, and icon-only versions), along with fonts, a defined color palette, and comprehensive branding files. These assets were created to ensure ease of application across various platforms, from print materials to digital spaces.
The branding package was tailored for seamless integration with their existing website template, allowing Minds Alike to update their online presence effortlessly while maintaining a cohesive look and feel. This ensures that their brand identity is consistently represented across all client touchpoints, from business cards to social media.
The result is a refreshed, professional brand that effectively communicates Minds Alike’s values and expertise, helping them connect with dog owners and stand out as leaders in the dog training industry.
“Patrice was friendly and professional. She understood my needs and created some perfect designs based on our conversation. No revisions needed! I love my logo, branding concepts and patterns. Super helpful to have everything in one tidy folder to pass onto web designers or printers. I will be using Patrice again.”