Brand Refresh & Website Redesign for Drifter Ferments
Drifter Ferments
Brand Refresh • Squarespace Website Design • Collateral
Drifter Ferments, based in Warwick, New York, specializes in creating vibrant, artisanal fermented products that capture the essence of creativity and bold flavors. I partnered with Drifter Ferments to bring their brand to life across multiple platforms, starting with a comprehensive website redesign and vibrant branding refresh. From there, we extended their dynamic visuals to product packaging and merchandise, ensuring a cohesive and engaging brand experience from digital presence to physical products.
The website redesign served as the foundation for the project, creating a digital space that reflects the bold, artisanal nature of their products. The refreshed branding introduced a playful and modern aesthetic, incorporating bright, eye-catching colors and dynamic patterns to convey the energy and creativity behind their offerings.
As we transitioned to physical applications, we focused on creating product packaging that stood out on shelves and resonated with Drifter Ferments' audience. Each label design highlights the unique personality of their products, blending fun illustrations with clear, appealing typography. Merchandise, including totes and other branded items, was designed to complement the packaging and website, offering customers a tangible extension of the brand experience.
Drifter Ferments’ new branding celebrates their artisanal roots while elevating their market presence, creating a unified story that engages customers and strengthens their connection to the brand. This project showcases my ability to craft cohesive brand identities that shine across digital and physical spaces, bringing brands to life in a way that resonates with their audiences.
“Patrice has been wonderful in every step of my website’s design. As someone who has been designing my own websites for over a decade, enlisting Patrice’s expertise has been a beyond worthwhile investment. She is thorough, responds with ease to feedback, has a great eye for design, and offers insight in the tough spots. She is top-of-line professional in her process — I was well-informed throughout our project and appreciated the education and her accessibility that followed shortly thereafter my site’s completion. I’m looking forward to future design projects with Patrice!”
