A Warm and Inviting Brand for a Caring Cleaning Service
iMoonShine Cleaning Service
Brand Identity & Logo Design•Squarespace Website Design
When Melissa, a dedicated mom of four and the owner of iMoonShine Cleaning Service, approached me for a new brand and website, her vision was clear: she wanted a design that reflected her belief that a clean space equals clean energy. With a warm, inviting aesthetic infused with celestial-inspired elements, we created a brand that beautifully showcases her caring approach to cleaning services. The result? A cohesive identity that now brings her unique business presence online and across marketing materials.
Melissa envisioned a logo that felt meaningful, spiritual, and aligned with her values. Inspired by her idea of a person cleaning the moon on a ladder, I illustrated a figure resembling Melissa herself, symbolizing her hands-on dedication and personal touch. Paired with black and gold as primary colors, the design radiates warmth and elegance. Elements like stars and sparkles further highlight her "clean energy" philosophy.
To ensure iMoonShine Cleaning Service reached local clients effectively, I designed a streamlined one-page website that highlights her services, positive Google reviews, and her location in Clifton, New Jersey. An SEO-focused headline ensures her site is optimized for search engines, while a clear contact form simplifies inquiries. With no previous website, this new online presence gives her an accessible way for potential clients to learn about her services and connect with her easily.
Melissa had a strong concept for her logo but struggled to find a designer who could bring her vision to life in a way that felt professional yet personal. The biggest challenge was translating her detailed vision into a simple, scalable design that could work across her website, social media, and branded materials like t-shirts. By refining her concept into a polished, versatile logo, I created a design that now offers consistent branding across every touchpoint.
Since launching her new brand and website, Melissa has seen a notable improvement in her online presence. Previously relying on DIY logos that lacked cohesion, iMoonShine Cleaning Service now has a professional and memorable identity that reflects Melissa's caring nature and commitment to creating fresh, uplifting spaces. Melissa was thrilled — even emotional — when she saw her vision brought to life in a way that truly represented her and her business.
“Patrice is an absolute gem! She’s professional, kind and her eye for creativity and design style is unmatched! Thank you for an awesome logo and can’t wait to see the website!”
