When you think about branding, the first thing that probably comes to mind is a logo. While a logo is an important visual symbol, it’s only one piece of a larger puzzle known as your brand identity. A strong brand identity goes beyond a logo to encompass all the visual and emotional elements that define your business and set it apart. In this post, we’ll explore inspiring branding identity examples to show how a cohesive brand can elevate your business.

In today’s competitive market, it’s no longer enough to offer a great product or service. Women-owned businesses must connect with their audience on a deeper level, and that connection starts with authentic branding. As a branding and logo designer working with women-owned small businesses, I’ve seen firsthand how a brand that reflects your true values can set you apart and drive lasting success.

Choosing the right platform for your website is a crucial decision that impacts the look, functionality, and overall success of your online presence. If you're considering Showit vs. Squarespace, you're probably weighing factors like design flexibility, ease of use, and overall functionality. As a Squarespace web designer, I've had firsthand experience with the platform and can provide insights into how it compares to Showit. In this post, I'll explore the key differences between the two platforms and highlight why Squarespace might be the better choice for many businesses.

When it comes to branding and design, the choice of font styles is crucial. The fonts you select can communicate your brand’s personality, set the tone, and influence how your audience perceives your message. In this guide, we’ll explore different types of fonts styles, their unique characteristics, and how to choose the right fonts for your brand. Whether you’re building a new brand or refreshing an existing one, understanding font styles can help you create a cohesive and impactful visual identity.

Creating a visually appealing website is crucial for capturing the attention of your audience and keeping them engaged. One of the most important aspects of website design is choosing the right color palette. Colors can evoke emotions, convey messages, and influence consumer behavior, making them a powerful tool in your design arsenal. In this blog post, we'll explore the psychology of color, how to select the perfect color scheme for your website, and tips for achieving color harmony that aligns with your brand.

Discover how to create your own Squarespace pricing tables and customize them without CSS, HTML, code or plugins to match your business's branding and look.

Learn the pros and cons of DIY vs. professional dietitian website design. Discover which option best suits your needs and how to boost your online presence.

Are you a dietitian or wellness professional with a passion for health and well-being? Your commitment deserves to be shared and showcased. Over the last seven years, I've collaborated with numerous dietitians, assisting them in crafting distinct brands for their private practices.

Squarespace is a popular platform for creating stunning websites, and its templates are a fantastic starting point. However, we want your site to stand out and reflect your unique style, rather than looking like a generic template. In this blog, I share some tips and tricks to make your Squarespace website look more custom and less like a template.

Finding the right brand designer for your business or project is crucial for creating a strong and memorable brand identity. Not sure where to start? Here's six easy steps to make the process easier.

Here are the Squarespace features that can truly boost your business.

I've curated this guide to help you navigate these remaining months with purpose.

A free quick and easy guide to help you make the most of your website’s homepage.