Custom Squarespace Website Design for Port Of Call Shopper
Port Of Call Shopper
Brand Identity & Logo Design•Squarespace Website Design•Collateral
Port Of Call Shopper is the vibrant blog of Kathy Anderson, a travel writer and shopping expert embarking on a unique 24-month journey aboard a residential cruise ship. Kathy needed a brand and website that would capture the fun, sunny vibe of her adventures and provide a platform for her to share her experiences with a global audience. I designed the logo identity and developed a comprehensive brand guideline system to reflect the lively and adventurous spirit of her travels.
The custom Squarespace website I created serves as the central hub for Kathy’s content. It allows her to blog about her shopping and travel experiences as she explores new destinations, all while interacting with her readers in real-time. An interactive map was integrated into the site, enabling her to share her journey and current location, bringing her audience along for the ride.
The branding and logo design were developed with Kathy’s vibrant personality in mind. The color palette and typography reflect a playful yet professional feel, perfectly mirroring the sunny, carefree nature of her travels. The brand elements convey excitement, exploration, and discovery—key themes for Kathy as she explores the world and its shopping offerings.
Given Kathy’s unique lifestyle and the need for a website that could easily evolve with her travels, I ensured the Squarespace website was user-friendly and flexible, allowing her to update content and adjust the interactive map as needed. The clean design provides a seamless reading experience, making it easy for her growing audience to navigate the blog and stay up to date with her journey.
Kathy’s brand was launched just in time for her grand adventure, helping her establish a strong online presence before setting sail on her world tour. With her new identity and website, Kathy is well-equipped to share her expertise, document her travels, and engage readers around the globe.
